Halucynacje AI w konsultingu: EY wycofuje raport o programach lojalnościowych zawierający sfabrykowane dane i nieistniejące cytowania
EY has withdrawn a study on loyalty rewards programs after it was discovered to contain AI hallucinations, fabricated data, and non-existent citations. The study, used by EY consultants in Canada, included a reference to a McKinsey report that does not exist, raising concerns about the reliability of AI in professional services.
Stephen Foley
May 17, 2026 – 8.21am
New York | EY has withdrawn a study on loyalty rewards programs that included apparent artificial intelligence hallucinations and fake footnotes, in the latest example of a professional services firm being led astray by the new technology.
The study, which was used by EY consultants in Canada to market their cybersecurity business, used made-up data, misattributed citations and referenced a McKinsey report that does not exist, online researchers discovered.
Financial Times
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